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It's one of the most common skin concerns expressed by women and men - and there are some surprisingly simple things we can do to either prevent the premature onset of wrinkles or dramatically reduce their appearance.

We know that there are two main types of wrinkles:

  1. DYNAMIC WRINKLES: these lines are formed as a result of repeated facial movements and expressions that create creases in the skin over time.
  2. STATIC WRINKLES: these lines are created as a result of your skin losing elasticity and collagen - enabling your skin to sag.

However, a 2006 study  published in the International Journal of Cosmetic Science took wrinkle categorisation to a new level - breaking wrinkles up into four key categories:

  1. ATROPHIC CRINKLES AND RHYTIDS: small parallel lines that disappear when your skin is taught (ie: chest wrinkles, furrowed brows and the creases in the bends of our joints). 

  2. ELASTOTIC CREASES: these creases are present where the skin naturally folds (ie: the lips, base of the neck and the cheeks)
  3. DYNAMIC EXPRESSION LINES: caused by muscular movements due to expressions. These lines become permanent over time due to extended use.
  4. GRAVITATIONAL FOLDS: as the name suggests, these folds are caused by gravitational forces over time.

The study agreed that the key causes of wrinkles are attributable to:

  1. The passage of time
  2. The repeated exposure to UV light (ie: the sun) and free radicals
  3. Loss of hydration in the skin
  4. Loss of moisture in the skin
  5. Reduction in elasticity and collagen over time
  6. ...gravity!

What was also clear in this study is that not all wrinkle categories respond equally to the same treatments - that is to say that we need to adopt a variety of treatments into our overall skin care routine to combat the various types of wrinkles and their causes.



The absolute primary cause of premature ageing is due to sun damage. Incorporating a high strength broad-spectrum sunscreen into your daily skin care routine should be part of your daily ritual.

Sunscreen creates a barrier between your skin and the harmful UV radiation emitted by the sun - meaning, if you religiously wear sunscreen - you are protecting yourself from the primary cause of premature ageing. 

Sunscreen should be applied last in your skincare routine but before your makeup and should be re-applied every 2 hours.


The reason sun damage is the primary cause of premature ageing is because it promotes oxidisation of our skin cells and releases free radicals (which can create cancerous cells). The factors that can promote free radical damage include:

  • Pollution
  • Radiation (e.g. from the sun)
  • Cigarette Smoke
  • Herbicides, etc.

All these factors have the ability to oxidise our cells (inc. our skin cells) and this damage starts to accumulate and show with age.

What we need to counter the impact free radicals have on our skin is to apply  products with a high antioxidant content (this is where our Beauty Boost Hyaluronic Serum and Wonder Glow Revitalising Repair Oil comes in handy!).

Studies have shown that using a combination of antioxidants is more effective than using just one type. e.g: Vitamin E is known for its antioxidant content, however, Vitamin E + Kakadu Plum Extract (also high in antioxidants) is better. This is why AURAE SKIN includes a potent blend of various antioxidants as opposed to only one or two.

Therefore, if you're using sunscreen AND antioxidants - you're actively preventing and fighting off damage.


Moisture and hydration are key to creating healthy skin with a glowing, youthful appearance. In fact, moisture and hydration is what separates youthful skin from ageing skin.

As we age, we lose the ability to effectively and efficiently re-hydrate and moisturise our skin. When we are young, our skin is quite good at self-regulation. As we age, everything slows down and acquired damage can further impede the ability for our skin to perform this function as well as it once did.

For this reason, we need to be mindful of using products that effectively perform these actions.

What's the difference between moisture and hydration?

  • Moisture = Oil content
  • Hydration = Water content

The Beauty Boost Hyaluronic Serum uses the magic of hyaluronic acid to immensely re-hydrate the skin. While we use a combination of beautifully moisturising and nourishing oils in both our Moisture Lock Perfecting Gel-Creme and Wonder Glow Revitalising Repair Oil.


It is important that we commit to regular facials (once a month is best) to ensure we're keeping on top of our skin care needs. Everyone's skin is different with different needs. What may work for some people, may not work for others. Furthermore, some may require more attention than others or have varied skin concerns. 

A regular facial is where you can check-in with your skin, keep on top of the concerns that are important to you and ensure you're approaching skincare in a way that you seek to combat the various signs of ageing in a multi-faceted way.

Don't be afraid to try a peel (they're much gentler than often perceived), a LASER treatment, LED light facial, or IPL. These types of treatments can help target specific concerns and speed-up results throughout a course of treatments. 

There are amazing results that can be offered by skin care clinics - you just need to know what your concerns are, commit to a treatment plan and commit to taking care of your skin with a skin care routine on a daily basis.

Great skin is truly accessible with the right advice and commitment!

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