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As we age, our skin loses the ability to retain moisture - so moisture-dense and hydrating ingredients are an anti-ageing aficionado's best friend, more specifically, hyaluronic acid is the best friend. 

Hyaluronic acid has the ability to replenish moisture, brighten skin, revitalise the outer layers and improve the appearance of fine lines and wrinkles for a softer, smoother and more youthful complexion.

Hyaluronic acid has long been hailed one of the most extraordinary and beneficial ingredients in the skincare world. This is due to the fact that this ingredient works to keep every element of the skin stable and healthy. Its most renown benefit is its ability to attract and retain 1000x its own weight in water - which is why it is known as a super-hydrator.

Given one of the key qualities of youthful skin is its ability to attract and retain moisture on its own, hyaluronic acid steps in and provides this function for the skin as we age and the skin's natural ability to do this starts to wane. In this respect, one may say it is the fountain of youth.

No other ingredient compares to hyaluronic acid when it comes to its ability to attract and retain moisture. What's more is the benefits of hyaluronic acid go beyond its moisture-binding properties. Hyaluronic acid will assist the skin to look and feel softer, smoother, revitalised, radiant and hydrated. It is for this reason that it instantly improves the skin to help reduce the appearance of fine lines and wrinkles.

The benefits for hyaluronic acid don't stop there. One of the largest factors to ageing skin is environmental damage and sun exposure. For this, the remedy is an antioxidant. Studies have shown that hyaluronic acid is an antioxidant defence against environmental assault.

What's more is that hyaluronic acid in pure-er forms is incredibly light-weight on the skin - making it ideal for absorption into the lower layers of the skin and beneficial for oily, combination, dry and dehydrated skin types! The added bonus is that it is an incredibly gentle ingredient that helps to calm and soothe red and aggravated skin. Hyaluronic acid has been known to assist those with rosacea, eczema, blemish-prone and inflamed skins.

Aurae Skin has taken hyaluronic acid that one step further with the Beauty Boost Hyaluronic Serum by using the salt derived from hyaluronic acid -  sodium hyaluronate. The boosted benefit of sodium hyaluronate is that it boasts all the benefits of its parent (hyaluronic acid) however, is more easily absorbed into the skin - having a greater impact on the foundational layers of the skin. 

Boost your beauty and skincare routine by adding a Beauty Boost Hyaluronic Serum into the mix. Your skin won't regret it!

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